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Resilience in Insurance: The Journey of Jesus Bustillos

The story of Jesus Bustillos is one of resilience, strength, and unwavering commitment to helping others. In 1999, he founded Plans for Life alongside his wife, Norma Angelica Garibay, to offer families financial security and guidance in El Paso, Texas. What started as a small venture quickly grew into a trusted agency specializing in health insurance, life insurance, and disability insurance.


Jesus faced his biggest personal challenge when he lost his beloved wife, Norma, in 2021 after her battle with cancer. This tragedy shook him to his core, but with the support of his children and dedication to his work, he pressed forward. In 2023, Jesus found love again with Ana Yasir, who helped him heal. However, just months later, another tragedy struck as Ana passed away in an unfortunate accident in 2024.

Despite these heartbreaking losses, Jesus remained resilient and continued his work.
Today, Plans for Life is recognized nationally for its innovative insurance and financial education approach. Jesus believes in asking better questions for better answers, leading to better client results. His leadership has helped countless families navigate the complexities of ACA health insurance, Medicare, and other essential services, ensuring they are equipped with the knowledge to make informed decisions about their financial future. Jesus’ journey is a testament to the power of resilience, and his story inspires everyone around him.


Whether you need health insurance, life insurance, or Medicare assistance, Plans for Life and Jesus Bustillos guide you every step of the way.

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