The story of Jesus Bustillos is one of remarkable perseverance. Despite facing deep heartbreak, he continues leading Plans for Life with unwavering strength and determination. In 2021, after losing his first wife, Norma, to cancer, Jesus found himself at a crossroads. Devastated by the loss, he relied on his children and the mission of Plans for Life to keep moving forward.

In 2023, love found Jesus once again when he met Ana Yasir, an extraordinary woman who helped him heal from the pain of losing Norma. Their marriage brought joy to Jesus’ life, but tragedy struck once again just a few months later. Ana passed away in 2024, leaving Jesus heartbroken and grieving.
Despite these unimaginable losses, Jesus’ resolve to help others never wavered. His commitment to his clients and mission of providing financial security through insurance remained as strong as ever. Plans for Life continues to thrive under his leadership, offering ACA health insurance, Medicare, and life insurance to families and businesses across El Paso, Texas.

Today, Jesus Bustillos channels his strength and focus into ensuring his clients receive the best possible advice and solutions. His journey of overcoming heartbreak serves as a testament to his resilience and dedication to helping others secure their financial future.